Upcycling for pop-up shops

Green Festival is America’s longest-running sustainability and green living event with 1,000,000+ visitors. Exhibiting there is exhilarating and inspiring, a great training ground for the pop-up shops I’ve done since.  It’s also challenging when it comes to displaying product, it’s got to be green, right?  For Plan-It Hardware, a company bringing greener choices in DIY products to communities in California, an REI store fixture rescued from their dumpster was perfect (and free) – an appropriate extension of the tagline we created for them; “Green it Yourself”.