Taking Giant steps

Juma strives to break the cycle of poverty by paving the way to work, education, and financial capability for youth across America.  They do this by providing customer-facing, socially engaging employment opportunities and matching every dollar a Juma student saves two-to-one.  Working with Juma’s Major Gifts Officer, we’re developing some print and web marketing for a big fundraising event at AT&T Park, home of the SF Giants.  I’d love to see Juma collaborate with AltGen in the UK, who help young people set up workers co-ops as a collaborative and empowering solution to youth unemployment.

Leaving lots of room for beer

FutureBound carefully facilitates study tours – experiences of personal, transformational learning.  They are testing out a ‘Totnes Tripple Tipple’ tour, a visit to all three of Totnes’ breweries to meet the entrepreneurs and brewers behind them.  The breweries could be seen as competing for custom in a small town, but a tour like this connects them as entrepreneurial ventures, highlighting their individual stories.

Designing for now

Dart Valley Timber supplies locally grown softwoods and hardwoods like
larch, spruce, cedar, oak, chestnut, ash – both fresh sawn and air dried.  Zav’s perspective is that his business will grow alongside the timber.  If he has to import, then he’ll evolve his livelihood into something else – growth isn’t the objective.  Therefore, the identity and collateral were developed with a lightness that makes design a pleasure.

Experimenting with community resiliency… and selling t-shirts

This year’s Transition Network International Conference brought 350 people from 35 countries to Devon to discuss the many ways that resilient and active communities make a real difference in creating new solutions to food, energy, housing, livelihood and relational needs.  T-shirts were a new addition this year, and the message seemed to hit the spot.  I asked those who generously bought one to send me photos of themselves wearing it… here’s Rob Hopkins and Pete Lipman sporting theirs.

Bringing back a heartbeat

It’s rewarding to see something you’ve designed interpreted as a giant iced cake, pinned on a wooly jumper or held high in the hands of hundreds of people.  It started with a campaign in 2012 to draw people’s attention to a derelict site with a long history.  In November 2015, the community votes on a fully envisioned and visualised plan for Atmos Totnes.  In between was a truly innovative and creative process of community engagement for which we produced a wide range of communications to reflect “the heart of a new economy”.

Using a car only when you need it

As a car share participant for over 10 years, I have helped Jeremy and E-cocars to succeed in obtaining a grant to increase the number of cars in the fleet and launch a new identity and a non-corporate, responsive website.  I’ve also learned a-hell-of-a-lot about just what it takes to consistently and pleasantly support 40+ members of a rural car club.  The journey has been an absolute pleasure.

Aligning work with values and sticking with it

As Communications Director for TRESOC, a small community energy outfit, it’s my job to keep the 560 members of our society informed about their investments and the wider context of renewable energy in the UK.   Right now Tory cuts to solar subsidies threaten community projects worth over £100m, so the picture is not so bright.  But what this role has taught me is ‘sticking with it’ counts for a lot.  Graphic designers rarely get to know their end users or customers… it brings a very different perspective.