Aligning work with values and sticking with it

As Communications Director for TRESOC, a small community energy outfit, it’s my job to keep the 560 members of our society informed about their investments and the wider context of renewable energy in the UK.   Right now Tory cuts to solar subsidies threaten community projects worth over £100m, so the picture is not so bright.  But what this role has taught me is ‘sticking with it’ counts for a lot.  Graphic designers rarely get to know their end users or customers… it brings a very different perspective.