Fishing in California

This beautiful illustration of a Golden Trout by Paul Waters is one of a series that depicts the native wild fish under threat in California.  They featured throughout 95 pages of science-made-understandable – California Trout’s report, SOS II: Fish in Hot Water.  The result got some attention: “The trends are very disturbing.  Not to diminish […]

Giving New Leaf new life

New Leaf Tree Surgery is a business offering all aspects of tree surgery across Oxfordshire run by a lovely bloke called Neil.  Neil knew what he was looking for – he had a new website and truck vinyls but his company’s identity was easily forgotten and didn’t hang together as a logo.  The solution for […]

Practicing your art form

Behind the scenes at a wedding in Cardona, near Barcelona, this guy was taking a moment to get his horn ready for some salsa, son cubano.  Imagine a mountain village on a warm, sunny day.  Step inside a cool, ancient apartment building – opened-up, with entire floors missing – peeling wallpaper from every decade, candle-lit […]

Launching a new book

‘21 Stories of Transition: How a movement of communities is coming together to reimagine and rebuild our world’ (harvested by Rob Hopkins) launched at the COP21 climate negotiations in Paris.  It’s a joyous and inspiring celebration of what the Transition movement has become.  The design of the 100-page book (in both English and French) was […]

Bringing attention to 30+ environmental projects

California Trout is a San Francisco-based environmental non-profit.  Our marketing material has established a voice that has evolved with their mission over 7 years, supporting their efforts to solve complex resource issues while balancing the needs of wild fish and people.  The ‘Trout Camp’ gala is an important fundraising event, contributing significantly to the $2M […]

Looking back through the archives

This was a good one.  I don’t remember much about how the product worked – it cleaned swimming pools without the need for chlorine, but I do remember going to the Pool and Spa Show in Las Vegas… lots of bikinis.  My thinking was that the best way to show that the result was sparkly […]